Happy to share my latest project using AI Midjourney, for Old Mutual's Hackathon 2023
Old Mutual’s first ever University IT Student Hackathon
The hackathon will take place virtually over a 48 hour period with 30 participants
CASH PRIZE OF R100 000
OBJECTIVES
• Awareness & Consideration
• Use the event as a recruitment tool for young tech talent
• Position OML as the employer of choice when it comes to technical skills (elevate brand positioning)
• Give students the opportunity to solve real business problems
TARGET MARKET
• Final Year University IT Students studying at a South African University
• Female IT Students especially
SOCIAL PLATFORMS
• Instagram – Static post, 15 sec video, Static Reel and Shorts
• X (previously known as Twitter) – Static post and 15 sec video
• LinkedIn – Static post and 15 sec video
• YouTube – Reels and Shorts
• Tik Tok – 15 sec video
Campaign Collateral
Attention final year IT, Digital & Data Analytics students! Add your story to ours. Gear up for an extraordinary hackathon experience where you can showcase your talents, collaborate with brilliant minds, and unlock new levels of innovation. Limited spots available! Apply now to secure your place and embark on an epic Tech journey with Old Mutual. https://bit.ly/3E4pPZk
Credits:
Agency: HKLM
Creative Director / AI prompt engineer / Art Director: Jacquin Botha
Designer: Ashika Singh
Animator: Micah Huang
BC: Donald Chauke
Traffic: Ethuteng Mvelase
